Branding, Web Design, UI/UX Design, PackaginG
Kind Market is a vegan-exclusive, online specialty market that ships directly to consumers. They specialize in carrying a curated selection of the best high quality products that are 100% animal friendly and ethically sourced. They feature sections for grocery, beauty, and health and carry their own private label products in all of these categories.
The goal for their branding was to convey the warm and humane spirit of the brand through every customer touchpoint.
Vegan, Compassionate, Ethical
Kind Market believes that people who are vegan for health, ethical, or environmental reasons deserve a source where they can shop without hesitation—without double checking labels or asking additional questions.
When it came to their branding, I felt that this welcomeness was best expressed through a transparency in the brand language and an airy photography style, along with a soft wordmark that was created to embody the values and character of the brand. All of these elements work together in the website, app, and packaging to lend elegance and warmth to an increasingly common way of shopping for a new type of business.